Facebook is a wonderful thing — I love it, and so (apparently) do 55 million others. It is an excellent example — perhaps the definitive example — of a social networking application. We can maintain contact with friends through messages and the Wall, and share stuff — our photos and videos, and things we’ve found on the web.
But I have one gripe — which is rather ironically counter to the persistent media concerns about social networking. My gripe is that Facebook is a a closed system. You have to be a member of Facebook in order to see its contents (apart from Pages, which can be made public).
Case 1: I use Flickr to share my photos with the world. Flickr is OK (in fact more than just ok), but it is only good for sharing photos. I can’t get the rest of my life in there too. Facebook also allows me to share photos, but only with my Friends, or members of my Network. So what I’m doing now is sharing photos in two places — Flickr for the world, FB for my friends. And it’s becoming a little tiresome, what with having to decide where to post each picture, and whether to upload it twice, and so on. Right now, the best I can do is use the Flickr widget on my Profile to include my latest Flickr posts.
Case 2: Facebook provides Notes, which I could happily use as my Blog, except — nobody can see it except my friends and people in my Network. If I’m going to spend time writing a carefully crafted work of genius, such as this post, I want the world to see it. I want Google to be able to find it and toss it up to the world in response to their search queries. So Notes cannot be used the way I like, and I’m forced to use an external [see that word, "external"?] blog application, which I can then feed back into my FB profile using RSS or an app. (I’m actually using the excellent WordPress application, so I don’t really have much reason to whine.)
Of course, I’m not alone in using these widgets to bring in external data into my Profile. Many, many users are doing this. Which suggests, surely, that many of us would not actually object to non-FB users being able to look into our pages and see (some of) our gathered content.
But, there’s no option in the Security settings on FB to do that. I assume this is deliberate policy, but is it for our protection, or is it, as I suspect, FB protecting its market share?
In the long term, it may not matter that much. (In the LONG term, it doesn’t matter at all, of course.) FB is growing so fast that pretty soon everyone on the planet will have an account. We already have 11.5% of all Australians, and an astounding 25% of Canadians. (Must be those long winters.)
So until then, I’ll just bypass the otherwise excellent FB tools, and use third-party apps to bring in my stuff from elsewhere.